That means hundreds or thousands of additional assets.
Personalization at scale has become critical for organizations to deliver relevant content at the right time to consumers. The pace of content creation is relentless and ever-growing. Plus, global brands require distributed teams for an always-on production machine. On any given day Digitas has hundreds of projects in production which require a wide variety of resources to create sites, videos, CRM campaigns, display ads, etc. Anyone who has ever been involved in creative production has faced at least one of the aforementioned challenges, sometimes several of them at the same time.
Sadly, we all know that world exists only in our imagination. Picture this: a world where there are no last-minute requests, pivots during production, re-briefs, missing assets, inconsistent branding, unreasonable timelines, piecemeal feedback, wrong file versions, staffing issues, miscommunications, competing priorities, governance issues, different time zones, distributed teams, silos.
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