What impact do you wish it has on customers or the world?Ī company’s mission is the whole point of building the business.You don’t need to write an explicit mission statement, but you must answer these questions on your about us page: About Us Page TemplateĪlthough the structure varies, the average about us page content sample contains these elements: Mission Let’s see what this means in more detail. Where are you heading with your business? What market position do you envision for your products in the future? It describes what you’re going to serve your target audience with and why. Trace your company’s future on your about us page. Explain how you’d like your prospects to know your brand for in the long haul, usually in a matter of years. If you’re ambitious and yet have realistic goals, don’t play it humbly! Say how you want to change your community or the world with your products.Īs with the mission, you don’t need to write an explicit vision statement. Just make sure you note the long-term results you’re aiming at. You’re not in business for the money only, right? Your company is made by humans for humans, and the fact that it has values confirms that.Ĭompany values state what you and the team stand for in business. They show in everything you do in business and are a gemstone you don’t let go of. Where and how did your business start? What’s your company’s genesis, and who was there with you? That’s why business values are your answer to the question, “What attitude towards life is foundational to my business?” History If you’re struggling to write your company values, here’s a hint: The line between personal and business values is fine. Most of the time, the history of a startup isn’t old.
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